Jarrod Ward
Product Marketing · Hands-on AI · Founder

I turn complex B2B SaaS and AI products into stories buyers repeat and pipelines feel.

Senior Product Marketing Manager with 15+ years across EdTech, FinTech, and AI. I don't just market AI products, I design and ship them end to end. Founder of Briefly Daily.

15+
years in B2B SaaS
2M+
users reached
$3M+
revenue generated
4,000+
agents onboarded
The thesis

Clarity wins over clutter. The teams that win aren't the ones with the most features, they're the ones whose customers can explain the value in one sentence. That's the job.

The Blueprint

Proof, not promises.

Four launches, framed the way I think about every problem: Situation, Task, Action, Measurement, Momentum. The numbers carry the story.

01 Flywire · EdTech FinTech

Launching student finance into a 2M-strong category

SITUATION
Flywire was entering a brand-new category, financial services for the 2M+ Indian students who study abroad each year with no established playbook.
TASK
Own go-to-market alongside product, engineering, and commercial; turn raw capability into a narrative that agents and students would trust.
ACTION
Built positioning and customer-facing narratives, then migrated 4,000+ education agents from Cohort Go to a new portal — guided onboarding in Appcues, AI-generated tutorials in Scribe, and sales enablement that shipped.
RESULT
A new category launched cleanly, thousands of agents moved without losing trust, and a B2B/B2C portfolio spanning five Australian insurance comparison sites that generated $3M+ in revenue.
2M+
students in the served category
4,000+
agents migrated to the new portal
$3M+
revenue across insurance sites
02 Flywire · Agents & Insurance

Growing revenue 20% while the market shrank

SITUATION
A global agent business across APAC, LATAM and India, and an insurance category facing a 30% market downturn.
TASK
Defend the insurance line and grow agent revenue across three very different regions at once.
ACTION
Led localised GTM and communications, sharpened messaging, improved PPC efficiency, shipped high-engagement content, and operationalised AI tools to create scalable self-serve workflows.
RESULT
20% year-on-year growth in agent revenue, and 6% insurance growth against a 30% market decline with reduced support-team hours and effort thanks to AI-enabled self-serve with Scribe.
20%
YoY agent revenue growth
6%
insurance growth in a 30% downturn
03 Cohort Go · FinTech

Brand growth on the road to acquisition

SITUATION
A high-value FinTech startup scaling fast and chasing aggressive commercial goals.
TASK
Revitalise brand growth, lift conversion, and reduce attrition in partnership with executive leadership and sales directors.
ACTION
Drove targeted segmentation and messaging that lifted conversion, and elevated UX/UI to increase product utilisation.
RESULT
A 20% increase in insurance revenue, and a brand trajectory that contributed to an acquisition by Flywire.
20%
insurance revenue increase
$1B
revenue trajectory → acquired
AND BEFORE THAT
2.7×
digital revenue in year two at LAMARQUE Collection, with CPC down 22% and no increase in budget.
300%
surge in social engagement reviving J. Schreter, a 90-year-old brand
18%
lift in automated email conversion through lifecycle segmentation
MBA
Student of the Year, HEC Montréal at the Université de Montréal, a global top-ten MBA program. 
Jarrod Ward
The Human Element

A marketer who ships the product.

I started in mass communication and never lost the core instinct: meet people where they are, and say the one true thing that matters. Fifteen years later that's still the work, only now the products are more technical and the stakes are higher.

What changed is that I stopped waiting for engineering. Outside standard hours I taught myself to build AI-powered apps for the Google Store, and now I design and ship AI products end to end. Briefly Daily runs on n8n, Supabase, Vercel, the Claude API and Stripe, all of it mine from architecture to launch. Marketing a product you've built yourself makes the positioning honest.

Translator of the technical Operator, not theorist Builds what he markets Allergic to clutter
MBA, Marketing & Entrepreneurship
HEC Montréal · Student of the Year
Certified Product Marketing Manager
Product Marketing Alliance
Google AI & UX Certified
Responsible AI · UX Design
The Gateway

Let's make something clear.

Hiring, advising, or just want to compare notes on positioning AI products? Grab the résumé or send a note. I reply to every one.

jarrod@jarrodward.com  ·  Brisbane, Australia