Jarrod Ward
Product Marketing · Hands-on AI · Founder

I turn complex B2B SaaS and AI products into stories buyers repeat and pipelines feel.

Senior Product Marketing Manager with 15+ years across EdTech, FinTech, and AI. I don't just market AI products, I design and ship them end to end. Founder of Briefly Daily.

15+
years in B2B SaaS
2M+
users reached
$10M+
insurance volume
4,000+
agents onboarded
The thesis

Clarity wins over clutter. The teams that win aren't the ones with the most features, they're the ones whose customers can explain the value in one sentence. That's the job.

The Blueprint

Proof, not promises.

Four launches, framed the way I think about every problem: Situation, Task, Action, Measurement, Momentum. The numbers carry the story.

01 Flywire · India launch

Launching Flywire Student Financial Services in India

SITUATION
Indian families sending a student abroad had no simple, trusted way to send money for living expenses, alongside the tax and compliance rules that come with it.
TASK
Own go-to-market for the launch of Flywire Student Financial Services, working with product, engineering, commercial teams and launch partner EbixCash.
ACTION
Built the segmentation, buyer personas, positioning and messaging for parents, students and the education agents who advise them.
RESULT
Launched with EbixCash, giving Indian families one route for living-cost transfers across five study destinations.
5
study destinations at launch
02 Flywire · Agent platform

Migrating 4,000+ agents, and growing revenue 20%

SITUATION
After Flywire acquired Cohort Go, more than 4,000 education agents across APAC, LATAM and India had to move to Flywire's platform without disrupting the revenue they brought in.
TASK
Migrate the network without losing trust or volume, and grow agent revenue across three very different regions at once.
ACTION
Led localised GTM and communications. Built a self-serve migration path with guided onboarding in Appcues, AI-generated tutorials in Scribe and sales enablement. Optimised content for AI answer engines.
RESULT
4,000+ agents migrated to the new platform, 20% year-on-year agent revenue growth, and Flywire's first attributed revenue from Answer Engine Optimisation.
4,000+
agents migrated
20%
YoY agent revenue growth
1st
attributed revenue from AEO
03 Flywire · Insurance

Growing insurance 6% while the category fell 30%

SITUATION
Student insurance faced a 30% market downturn, and the line ran across five Australian comparison sites and the agent platform.
TASK
Defend and grow the insurance line as a one-person function.
ACTION
Sharpened messaging, improved PPC efficiency and shipped high-engagement content, each tuned to its comparison site.
RESULT
6% growth against expectations during a 30% category decline, and more than $10M in insurance volume across five comparison sites and the agent platform.
6%
growth against expectations in a 30% downturn
$10M+
insurance volume
04 Cohort Go · FinTech

Brand growth on the road to acquisition

SITUATION
A high-value FinTech startup scaling fast and chasing aggressive commercial goals.
TASK
Revitalise brand growth, lift conversion, and reduce attrition in partnership with executive leadership and sales directors.
ACTION
Drove targeted segmentation and messaging that lifted conversion, and elevated UX/UI to increase product utilisation.
RESULT
A 20% increase in insurance revenue, and a brand trajectory that contributed to an acquisition by Flywire.
20%
insurance revenue increase
$1B
revenue trajectory → acquired
AND BEFORE THAT
2.7×
digital revenue in year two at LAMARQUE Collection, with CPC down 22% and no increase in budget.
300%
surge in social engagement reviving J. Schreter, a 90-year-old brand
18%
lift in automated email conversion through lifecycle segmentation
MBA
Student of the Year, HEC Montréal at the Université de Montréal, a global top-ten MBA program. 
Jarrod Ward
The Human Element

A marketer who ships the product.

I started in mass communication and never lost the core instinct: meet people where they are, and say the one true thing that matters. Fifteen years later that's still the work, only now the products are more technical and the stakes are higher.

What changed is that I stopped waiting for engineering. Outside standard hours I taught myself to build AI-powered apps for the Google Store, and now I design and ship AI products end to end. Briefly Daily runs on n8n, Supabase, Vercel, the Claude API and Stripe, all of it mine from architecture to launch. Marketing a product you've built yourself makes the positioning honest.

Translator of the technical Operator, not theorist Builds what he markets Allergic to clutter
MBA, Marketing & Entrepreneurship
HEC Montréal · Student of the Year
Certified Product Marketing Manager
Product Marketing Alliance
Google AI & UX Certified
Responsible AI · UX Design
Field Notes

Thinking out loud about positioning & AI.

Read the blog →
AI search

AEO vs GEO: extracted is not recommended

AEO gets you quoted. GEO gets you chosen. Budget accordingly.
Pricing

Price is positioning you can invoice

Your pricing page says more about your product than your homepage does.
Positioning

"AI-powered" is not a value proposition

Why slapping AI on the box loses to a sentence the buyer can repeat.
Growth

The 30% downturn playbook

How we grew revenue while the category shrank around us.
Build

What shipping my own AI product taught me about PMM

Lessons from building Briefly Daily solo, nights and weekends.
Enablement

Migrating 4,000+ agents without breaking trust

A portal migration is a trust exercise disguised as a tech project.
Growth

Answer Engine Optimisation: SEO’s next chapter

Buyers ask the model now, not the search bar. Being the answer is the new ranking.
Research

Voice of customer in five questions

Five questions, ten calls, and the verbatim that becomes your headline.
Positioning

Positioning a new category from zero

Name the problem first; then earn the right to name the solution.
The Gateway

Let's make something clear.

Hiring, advising, or just want to compare notes on positioning AI products? Grab the résumé or send a note. I reply to every one.

jarrod@jarrodward.com  ·  Brisbane, Australia